While passive feedback channels capture what customers say spontaneously, surveys remain the gold standard for collecting structured, comparable feedback at specific moments in the customer journey.
Why Most Survey Tools Fall Short
Standalone survey tools like SurveyMonkey or Typeform create data silos. Meanwhile, most feedback management platforms either lack survey capabilities entirely or offer only basic text-field forms. Canny, UserVoice, Productboard, and Featurebase all fall into this category.
What a Modern Survey Builder Needs
Beacon Analytics includes a full-featured survey builder that lives inside your feedback platform:
10+ Question Types
Beyond simple text and multiple choice: NPS, CSAT, CES, star ratings, matrix/grid questions, ranking, date pickers, file uploads, and more.
Branching Logic
Skip logic lets you show or hide questions based on previous answers, keeping surveys short and relevant.
Custom Branding
Customize colors, add your logo, and apply custom CSS to match your brand identity.
Built-in Templates
Start from proven templates for NPS, CSAT, CES, product feedback, onboarding, churn surveys, and more.
Response Analytics
Survey responses flow directly into your feedback analytics alongside all other feedback channels.
The Integration Advantage
Because the survey builder lives inside Beacon Analytics, survey responses are automatically tagged, categorized, and analyzed alongside your other feedback. An NPS detractor's survey response is linked to their support tickets, review history, and feature requests.
